1984 the stage play: Angst und Zeitgeist

1984 presents a vivid, scary, dystopian view of the present. 

The Party sees, hears and knows everything people do through a system of screens, cameras and paid informers. People willingly submit to this invasion of privacy because of Project Fear: 

the country is at war

 terrorism threatens 

the collapse of civilisation is imminent

  'There is no alternative'  

Michael Billington's review 
The illusion is maintained through constant repetition and sinks into the world view of everyone. Though I found the play melodramatic and the scenes of torture unbearable, it did make me think about the narrative that national governments like to foster.

There is the narrative of Great Britain: the 'golden years' of a benevolent empire founded on profits from slavery and naval aggression. A transient lead in technology has endowed Brits with the illusion of supremacy, hints of which were heard in the run-up to the Brexit vote. 

It's convenient to forget that Britain is sinking into a morass of corruption and inequality; taking its place as a small nation on the edge of Europe.
In a way, our present state resembles the book group who debate Winston Smith's diary: the myths and illusions of our present day Zeitgeist are invisible to us because we all want to believe a cosy narrative.

The British Empire gave a lift-up to nations that hadn't experienced bureaucracy or prejudice on the grounds of sexual orientation. Missionaries civilised primitive peoples and their illegitimate children, rebellions, torture and starvation are not a part of this story.

The final week, access all areas

With only six days of November left, it's time to try out all strategies in order to finish the editing this month. 

These are the strategies I'm using [perhaps you have better ones]

Set goals: 

dividing my remaining task into five with 30 pages to go; that's six pages a day. On good days I'll try to exceed that.

Keep the journal: 

I [sometimes] write in my journal before going to sleep. it reminds me which scene I've been working on and shows me how far I've come in the last week. I need to see how close I come each day to my goal; the end is practically in sight.

Book train journeys

Make sure you have the hard copy or laptop to edit on the way. I have a two hour journey planned tomorrow. Trains are great for creating the illusion that there's no escaping the task. Journey times flash by when you're revising. I have another journey on the final day of the month so [if it's not overcrowded for Christmas] I can binge edit and hopefully reach the final page.

Stay away. 

Often a hotel can have the same effect as a journey, giving me nothing to do but write. I'm staying away for two nights this week. I think of it as a writing retreat. At this stage I need to trick myself with strategies like this.

Be kind to yourself. 

Obstacles often rear up at the last moment and we can't ignore the needs of work, familes and friends. This month I've had a domestic emergency: leaking pipe, workshop duties, busy weekends everything to disrupt my intent to finish editing the novel this month. It's 45,000 words long so it's not as long as some adult novels; it should be easy, no?

Bake.

It may be counterintuitive but baking helps me write because each time my dough is proving I have time to revise a few more lines of the book. The smell of baking raises my mood.Also writing increases my appetite and I have no time to shop for food.

More suggestions invited...

Dealing with hold-ups during editing

In writers' workshops, I've always found it confusing when writers offer alternative readings for a paragraph or announce that sections in their manuscript are 'to be arranged'. 

How can you comment on two versions at once? 

Now I find myself doing something similar when coming across a problematic chapter. By which I mean a section that diverts from the main plot, is intended as humour but is a bit too knowing or even irrelevant. 

I can't simply cut it out because I need a pause, a change of scene, a change of pace or I want to create tension and delay a reveal. Scenes like this arise because I have two alternating voices in two locations, one first person and the other third person, it's not a simple thing that I can fix in one session.

I'm at risk of losing steam in the three-pages-a-day edit that will see me reach the end by the end of the month. I worry that if I slow down and fix small rpoblems I'll 'loose the plot' ie miss out on the narrative trajectory.

Why don't I just fix that chapter? I need to see the manuscript as a whole. I need to get back to the narrative voice that I recognise. I'll decide later how the problem can be fixed. 
If I linger too long I run the risk of losing momentum and compounding the problem which is relatively small in comparison with the task of creative continuity witrh a consisten voice.
So what's the solution?
I've decided to change the font colour so I know that that section needs to be revised when I read through it next time. Anyone got any other suggestions?

mindful storyboards and filling the gaps in the narrative

Mindful storyboards, filling the gaps in the narrative

Creative writers always say: use all the senses. To evoke a particular place and time, include what you can see, hear and feel, also smell and taste.

This is very much like an exercise in mindfulness, to be in the present, non-judgmental, noticing what's special about the experience. In doing research, writers walk about the location: museum, library, canalside, drinking in the experience. In fiction, the character's emotion is the most vital part, but readers need to 'be there' as well.

Reviewing a piece of writing in a critique group you often find that you've left out some important detail, something so obvious it didn't occur to you to mention it. It's only when your work is read by fellow writers that your attention is drawn to these gaps. 

If you're working on your own, as most of us are, how do you guard against this tendency?

My suggestion is to use storyboard examples. Although a storyboard is used to show the sequence of camera shots in a film, it is also useful to let your story flow. A storyboard focuses on the key moments so it's useful in preparing an 'elevatior pitch' or a synopsis.

You don't have to be an artist. You can just draw stick figures and scribble in a rough background. If you pick out six 'story beats' from your novel.

The first thing you notice is that the boxes in a storyboard are  tiny . Some professional storyboard artists work on on an amazingly miniature scale.

My solution has been to use pastels on an A4 sheet like this:

I predict that you'll notice something in the pictures which belongs in the narrative but isn't there. Whose point of view matters? Are the characters looking at each other? Is there a whole scene that's missing? 

If it's helpful you can storyboard every scene and you may notice details which turn out to be useful. There is a risk is that storyboards are too visual. Our present culture is dominated by visual media: film, TV, internet, video game and the novelist's task is to portray human experience in all its aspects. 

Pictures can hint at smells, tastes, body sensations and emotions but ultimately it's  down to the writer's imagination that finds words to convey these.

Researching a novel setting, using maps, editing and keeping going

Prompts that help me edit

I've always been fascinated to see writers' scrapbooks and research notes. Because I'm writing about a remote historical time, research is vital to imagine how people lived

 Maps help me track the route characters need to take to get around the village. I have an outline of the key buildings, the river, the valley and the forest. I can see where the sun will be shining in the morning. 

I'm doing a line edit at the moment but it still helps to remember the context and to remember the feelings I had when I envisaged the landscape.

My book is set in the Neolithic period, or new stone age so I check through the images I have of stone age artefacts which play a big part in the story. 

Cave sculptures like this amazingly life-like creation remind me of the artistic creativity of the people and their relationship to animals. 

Totem animals may have had a spiritual significance, animals played a huge part in people's lives.

This photo reminds me of visits to neolithic sites. This stone circle in County Cork is close to a stone house that still has stone beds and and a stone sink. 

A lot of my research was from illustrated books and archaeological digs. I copied the drawings that might be significant to the story. Whenever I spent time in a library or a museum I always did some free writing about what I had seen that day. I feel this helped me internalise my learning and imagine how people felt when they wore these clothes and lived in these houses.

These are the things that help me keep going.

I have more suggestions on novel editing to come...

How to finish the novel in the drawer

Wouldn't it be wonderful if you could bring an unfinished novel out of the drawer, edit and submit it? 

So why don't we?

I'm assuming you're an accomplished writer who has benefitted from critiques by other writers whose work you admire. Perhaps you've completed a course an evening class, belong to a writing group or maybe you've completed an MA. It doesn't matter, we're all in the same boat.

Editing a book, however long, is a big task, too big, needing changes to dialogue, names, and even plot. Dialogue and names are easy but changes to the plot are serious because then you'll need to alter every other chapter to be consistent.

I can't get back into that space; my life is different now. I can't read all those sources that I took ages to find. If I do they don't seem as inspiring.
I have too many other things to do.

So what is the answer?

Not having time is just an excuse. Do you feel alive when you're being creative.? To rejig your priorities, you need a pattern interrupt:

Go on a writing retreat with other aspiring writers. Their enthusiasm and determination will rub off on you. 

If you need the visual prompts, take a scrap book of images and cuttings with you, some people use Pinterest.

I can't afford an Arvon course.

Persuade your writing friends to share the cost of a weekend break. Take your partner as long as they leave you in peace for a   few hours every day.

When you return home you could have that sense of needing to find a little time every day to keep the novel ticking over in your mind. If so, set a simple goal for the following month such as revising just two pages a day.  Trick yourself by starting before the first of the month. Take the novel manuscript printed out or on a laptop on the train. As long as you can sit down on a train you can usually get something useful done. Visit distant relatives by train. Do everything to maximise editing time.
Complete the first edit. The next step is for the next blog...

Truly creative writing, attribution and mindfulness

There are many books for writers that are designed to inspire you to write and to write well. 

For me, the best books are the ones that you have to put down because you feel: "I have to write now; it can't wait"

Writers often offer insights into their inspirations at literary festivals but the best advice I ever received was from Julia Green , children's writer and tutor at Bath Spa University. 

It has stayed with me and I often return to those five words:

"Get close to your character"

Whenever my writing diverts off into my own thoughts and favourite places or when I feel it's not resonating it's because I've lost that inkling of my character's feelings and thoughts. 

This is particularly likely to happen when I write in the third person. "She" feels a long way away and I need to remind myself that a novel perpetuates an untruth that we all act for a reason.

In real life I believe our actions and mediated by all kinds of random events to do with brain and body chemistry, day of the week and unplanned accidents.  Perhaps that's what a post-modern novel is designed to convey but it makes for heavy reading.

We live at the the Age of the 'Crisis of Attribution'; for most of us, natural disasters are not 'Acts of God' as they were in medieval times but random events which challenge a belief in a plan or an organising consciousness. 
In my best moments I believe in a spiritual realm but mostly I bumble along like everyone else, beset by regrets and ruminations.
In novels, A follows B which causes C in a believable and inevitable consequence of a character's actions. 
The challenge for the writer is to simulate free choice; to persuade readers that decisions and actions have consequences. It is conventional for puzzles to be solved, for evil doers to suffer consequences except in the case of lovable rogues and antiheroes. 
There's a great hunger for uplifting stories to be true and it's so strong that Governments employ storytellers to explain away setbacks and ugly inconveniences.
So my conclusion is to 'be in the zone' I need to become mindful and to imagine each of my characters is meeting the consequences of his or her actions.

Happy Endings in Children's Books

Happy Endings used to be vital in children's books. 

Not so with the recent trend for 'terminal teens' as seen in titles such as Jenny Downham's Before I die, John Green's The Fault in Our Stars and most recently in Sarah Benwell's The Last Leaves Falling. 

Perhaps these books reflect a post-modern rejection of moral tales and a willingness to tackle subjects specifically excluded in earlier guides for writers. They certainly tap into strong emotional events and enquiries about what lies beyond. Mainly, I think, the writers encourage us to live honest lives knowing that injury or disease can strike people of all ages without warning.

As a doctor, I'm glad that chronic disease in childhood, learning needs [Sarah Hammond's The Night Sky in my Head] are represented implying a more inclusive society. Since it's my blog, I can mention my own title: Speak to Me: Mute, witty and dangerous, which seeks to explore the teenage experience of advanced cerebral palsy.

All these titles challenge the overriding perception of a fit society in which 'fitness' is equated to both 'sexually attractive' and 'deserving'. The experience of people outside the presumed majority urgently needs to be explored in an age of hate crime of outsiders: those with disability, different gender, orientation or race. 

Despite advances in treatment, living with chronic illness is an experience of a minority of young people, their friends and their families. Arthritis, Down's Syndrome, autism, hemiplegia, cystic fibrosis, diabetes, heart disease all deserve to be represented here. 

What young people seek is not pity or charity but a recognition that their lives are as eventful and precious as any of the celebrities of whom we hear so much.

You can print paperbacks for free

You can print paperbacks for free

there must be a drawback, or is there?

Amazon's Create Space site enables you to transfer an e-book into a tree book free of charge. You don't have to be a computer wizard. The only costs are for an ISBN which is not essential and a book cover which you can make yourself. 

ISBN

I chose to buy an ISBN from Nielsen because I wanted to link my e-book to the paperback on Amazon. I also intend to publish several novels as e-books and in paperback, so I bought ten ISBN's. As you can see on the Nielsen site, the cost is £13.20 for each ISBN. 

I wanted my book to appear on Nielsen's Pub Web site so it can be found by book buyers and librarians anywhere in the world.

Book cover

If you have experience of using Photoshop you easily mock up a paperback cover. Create Space offer some tools to make the task easier, including advice on font size, spine width and content of blurb at the back. 

Research

I visited libraries and bookshops and studied the covers of books that had similar themes to mine. I tried to read the meaning of each cover. I opted for a face-on half portrait because it said: 'personal story of a young girl' [Lauren] and left space for the title.

I prefer drawings to photographs; they seem more personal.

I chose to distort my title using perspective like a yellow painted sign on the road; Lauren's van parks in a disabled bay outside school. I didn't want a wheelchair on the  cover because I thought it would put readers off. Lauren is a feisty young woman who happens to be on wheels. 

I made a collage and photographed it. The cut out letters against the tarmac give a striking adolescent feel to the cover.

The result was quite raw so I smartened it up and added a subtitle and author name using Create Space's editor. It took a number of tries to get the picture right but it wasn't technically difficult. Here's the finished result as it appears on Amazon:

I chose quotes from the text for the back cover and used the same design in the background. You can see how basic my drawing was using only 'Paint'. I wanted the drawing to look like as if it had been done by a teenager.

The heart is important. My book is a romance and I noticed that romances invariably have pink hearts on them. I chose to give my heart a rough, distressed look, the road to love isn't smooth.

You can read an extract from my book here.

In later blogs I'll tell you my experience of pricing, promotion and marketing.

Top Ten Best Reads of 2013

My Top Ten reads of 2013

10. The Curtain Maker of Beirut by Teresa Thornhill

A unique mix of eyewitness account and travel journal, a moving portrait of a country at a postwar crossroads when it was possible to hear the voices of Sunni, Shi'a, Maronite Christian, Druze and Palestinian veterans and civilians. Well-written dialogue and background with extra relevance in the present conflict in Syria.

Highly recommended

9.  The Reason I jump by Naoki Higashida

The title promises more than it delivers but a fascinating insight for parents and friends into what it feels like to be autistic with advice about how to behave around an autistic person. An easy read with a question and answer format. Raises many questions with incomplete answers. 'Why?' is the hardest question of all to answer, 

A brave attempt.

8. Shine by Candy Gourlay

A cross-cultural allegory about growing up with a secret and despised blemish. How 'civilised' society alienates anyone different and how inclusive traditional spirituality can be. Mutual support from a fellow sufferer. Well written and original from a promising young writer, one to watch.

7. The Chosen One by Carol Lynch Williams

What it's like to grow up as a teenager, brain-washed in a remote and isolated cult. Tense and pacey. The redeeming impact of books from the outside.Available here

6. More Than This by Patrick Ness

Slow-burning page turner exploring the currently popular theme of  reincarnation in a YA novel. A hopeful book by a great story teller with striking characters. Worth persevering with. 

discounted here.

5. Microcosm: E coli and the new science of life by Carl Zimmer

This amazing book takes you to the frontiers of science about a bacterium which we know more about than any other organism. As well as causing life-threatening multi-organ damage, E coli saves lives by making insulin and growth hormone for us. 

So much I didn't know, it's embarrassing.

 Microcosm

4. Sacred Country by Rose Tremain

Deep in the English countryside, a story of a village community that spreads far and wide by one of my all-time favourite writers. Masterful narration and unmistakeable characters. 

Bargain prices here

3. Flight Behaviour by Barbara Kingsolver.

Orange Prize-winning doorstop book with a surprise twist on every page. Humorous, irreverent, insightful, feminine, everything I love. As good as Barbara's superlative Poisonwood Bible. 

Don't miss out.

2. The Fault in Our Stars by John Green

I would never have believed that a book about teenage terminal illness would make me laugh and cry on the train...

Unmissable

1. Picture Me Gone by Meg Rosoff

Read my review here

A superlative book with expert narrative, characters and setting, I love it.

My full book reviews are available here

S a new book looking like a library book

Books that weren't meant to be read.

A new book that appears to be a library book with annotations on it.

It's a piece of dissembling but could it be a trend?

S  reviewed by Mark Lawson in the Guardian here

Maybe this is a reaction to the ebook revolution, which has done away with the hard copy of a book and created a double for practically any book you can buy and hold.People have said that the packaging of books will become more startling as a response to all this cyber-reality.

Mark Lawson refers to AS Bayatt's Possession, for which the author made up poetry that purports to have been written by a poet who is being researched by one of the characters.  
What other documents could be released which are ambiguous about their origins?

• A book marked TOP SECRET that appears to have been smuggled out of GCHQ.  Perhaps we have that already.
• A coach's notes on every member of a cricket team with strategies about how to exploit the weaknesses of each player [of interest to enthusiasts, probably sadistic]
• A book of texts, [yes, it's been done]

Laurence Stern's Tristram Shandy is perhaps the best example of this genre, a rambling comic novel which reveals much while interrupting itself repeatedly and dispensing almost entirely with plot.

     Feigned invitations and letters are an regular part of the realist novel and are used in  Gothic novels to set the scene before wandering off into more fantastical realms.  Mary Shelley employs this technique,  switching between narrators: the creature, Dr Frankenstein and a sea captain.

   There is a whole genre of epistolic novels which include non fiction titles such as Priscilla Wakefield's An Introduction to Botany from the 1830's in which Felicia guides her sister through the orders of plants in a series of letters.  A modern equivalent is Lionel Shriver's We need to talk about Kevin which is constructed entirely of fictitious letters.

    It all goes to show that dissimulation is at the centre of the writer's art.

Children's writers- advice from an editor

1/5 books make 4/5 of the profit for publishers.  The FInkler Question won the Man Booker in 2010 and had the biggest boost ever: 200,000 books; meanwhile Jordan's biography sold 300,000 in 6 weeks.  Big successes fund the many failures.  

Mills and Boon are the most successful publishers, they sell 130m books a year.  Their success is based on  a promise to readers. An attractive young woman will meet a dashing virile man.  Every genre promises its readers something, eg Beast Quest.

What a story needs:

1. A good concept, well written.  The concept is more important than the writing.  If the concept can be summarised in five sentences it's high concept and that's your elevator pitch.
2. Practice summarising your book in 5 sentences max.
3. "But" is a useful word:  "Like Stephanie Meyer but with more heart."
4. A strong main character, male for young boys, female for teen novels.  Strong means aspirational, honest, cool, slightly older than the intended readers.
5. Younger boys prefer books about external conflict [eg dealing with monsters] which are usually written in the 3rd person
6. Girls prefer internal conflicts, written in the first person.
7. The inciting incident occurs in the first chapter.  Don't worry if it's confusing, readers can read on to find out what's happening.
8. Write short chapters [eg 200 words] and finish each one with a cliffhanger.
9. Word count: 5-7 4-8,000   8-10 8-10,000 10-13 10-50,000 13+ 30-80,000 words picture books, under 500 words.
10. Always have more ideas in outline form.

With Thanks to Lil Chase.

Why I wrote Speak to Me: mute witty and dangerous

In Speak to Me: mute witty and dangerous Lauren aged 14 starts school, only, she can't speak, she needs help to point at letters on a board.  

Lauren's nerves are on edge after overhearing comments as she comes in to the classroom. She wants to learn enough to get to university and also she's like to get to know the boys. Classmate Anthony learns how to help Lauren speak and after a series of misunderstandings Anthony gets called into the head's office with a serious charge that could affect his schooling forever.

I wrote Speak to Me while studying for an MA at Bath Spa University. I found few novels for teenagers explored the drama of life in a wheelchair.  It's a page-turning story that makes you think.  It is possible to be inside the head of someone who can't speak without help and there's plenty of drama on all sides.

Speak to me is available as an ebook on KIndle here:  Speak to Me and it will soon be released in paperback.

Reflections on self publishing: costs, break even point, ISBN's

I spent an hour today talking to a director of a self publishing press.

Whether to buy an ISBN

An ISBN for a tree book is linked to a book distributor such as lightningsource. Waterstones are supplied by Gardners book wholesale distributors, few books are accepted direct from authors.

Break even point

The cost of setting up Print on demand varies but may be around £795 PLUS the cost of editing, about £325 for a 50,000 word book altogether about £1200.

The break even point would be around 1,000 books even if a publisher offers 70% of profits because: Printing costs about half the retail price of the book [ eg £3.50, I'm aiming for a retail price of £6.99] Amazon take a further 30%, that leaves about £1/book.  Bookshops take even more, leaving £0 or -£1 profit per book. 

Debut authors I've met have achieved about 300 book sales in the first year even with intensive marketing via bookshop launches, signings, school visits and literary festival events. 

Getting your book noticed

Publishers have access to Nielsen's Pub Web and can fill in the book's description fields: author, product, contents, reviews, as an author of an ebook with an ISBN you'd need to pay a fee of £150 to Nielsen to have the same facility.

A subtitle helps if it describes the drama of the central character: eg "Stolen: a letter to my captor" by  Lucy Christopher

Play the 'local author' card, media are often more interested in the person than the book and the quality of the writing.  

Wherever possible, include a back page giving your website, blog and the title of your next novel, inviting pre-orders.

With thanks to Miles Bailey of Choir Press

"Local author" Promote and Market yourself

   With Thanks to Colleen Laybourne-Smith
 Colleen biographyWho is published by Book Guild through their partnership scheme.  

Last year 3,000 people applied to become partners at the Book Guild and Colleen was one of 85 whose picture book for 5-8 year olds was accepted. In partnership, the author pays the cost of the first print run and receives 30% of the total price of each book sold

The initial Waterstones book launch.  Choose the most local branch .

• Phone local papers and magazines in advance

• Invite friends, relatives, contacts, fellow authors and inform the branch of pre-orders, bring your own copies to sell and use commercial book holders, pretty soft toys and a stand to make an eye-catching display.  

• Use a banner with picture of the book: TITLE, GENRE, AUTHOR, BOOK SIGNING TODAY, PRICE, AGE RANGE  Have matching cards and book marks with links to a website.

• Position your table near related books where you can talk to parents looking for a book: personalise your dedication for a christening or birthday.

Send out review copies, update your author page on Amazon, try to interest libraries, Google your ISBN, title and name: you may find people mention the book in remote places.

Subsequent Waterstones launches: "Local author" is a moveable feast: where you were born, where you went to primary school, secondary school, any previous towns you lived in, where your grandparents live or your present home. Let them know how many books were sold at the initial launch.

• Set clear goals: number of books to sell or sales ranking at Amazon or Waterstones sales rankings also number of blog site hits.

• Further events: Involve independent booksellers, mention them in press articles and ask if they will stock your book in return.  

Pitfalls and Lessons of Self Publishing 3/3

With thanks to Kate Pool for coordinating a meeting for the Society of Authors on self publishing.

Pitfall 11. The rule for pricing your book is: set the price at twice the cost price of printing the book.  Otherwise advertising and marketing will swallow up any profit.  Debut authors face a problem that this is likely to be more expensive than many established authors. Since 1m books are self published every year, it's essential to make your book stand out.  But how?

Pitfall 12.  Tie-ins and Follow-ons.  Clearly timing a book release to a related news event is ideal but tricky in fiction.  However there are journalistic angles, such as 'local author, local setting, graduate of a university, college or school.  Wherever possible have a follow-on novel in process and collect subscribers using the back page of a novel and links to a website.

Pitfall 13. Marketing.  Most authors can't compete with celebrity authors who incidentally pay agencies such as thinkjam to employ teams of people to ruthlessly push their books on all kinds of internet platforms.  Ideas for marketing include: a life size poster wearing identical clothes and holding the book for local bookshop book launches, so people can say: "Oh is that you?" Library donations are sometimes accepted and they may request other volumes.  Literary Festivals may agree to fringe events which can thrive beside official events and share venues.

Pitfall 14. Beware prizes and awards for self-published novels.  The small print may transfer rights to the publishers.

Please let me know if you come across other pitfalls or if you can suggest other solutions.  Happy Writing.

Pitfalls and Lessons of Self Publishing 1/3

Self publishing: Avoid the pitfalls 1/3

Based on Kate Pool's Society of Authors meeting. If we can learn from the mistakes that others have made our lives will be made easier- no?

Publishing is having an identity crisis. Publishers don't know what's happening, agents don't know what's happening.  You may choose self publishing because it's the only way.  

Pitfall 1. ebooks don't translate easily into tree-books.  Publishing an ebook can be relatively easy but don't imagine you can translate your ebook seamlessly into a paperback.  Clashing formats demand numerous micro-editing changes.  The result is liable to look self-published unless the paper, the size and the font are correctly chosen.   Finish the text completely before considering e-publishing.

Pitfall 2.  Choosing a cover for a self published novel is tricky.  It's hard to know what would appeal to your target audience.  Remember artistic is not necessarily commercial.  Invite art college students to illustrate for a fee,  some authors call on family members.

Pitfall 3. Getting an ebook reviewed is tricky.  Sending out free ebooks runs the risk of being pirated or ignored.  Sending a large PDF is difficult and may also be pirated.  The best answer may be a small print run of tree books to send out free of charge.

Pitfall 4.  Asking Amazon to fulfil your orders may lead to the message "Temporarily Out of Stock' even though you have sent a consignment of books to their warehouse or arranged for print on demand. The explanation seems to lie with delays at the printers for example.  Some orders seem to get through.  Amazon has a sliding scale of charges based on the price you choose.  Amazon own ABE Books, The Book Depository and GoodReads.

Pitfall 5.  Beware the small print.  Never give away your rights to an intermediary.  Facilitators such as Lightningsource Antony Rowe and fast-print  prepare the book for publication and may offer various services in marketing and distribution or a client person who helps you through the publishing process.  All should offer a fee-based service.  These packages cost up to £5,000.

Similar services are on offer from authorhouse,

There's plenty of good advice on these websites.  Many authors are already promoting their books in multiple ways.  Make sure you get value for money.

More on marketing and self publishing next installment.